ITC bets on protein, fibre push to court GLP-1 users and Gen Z buyers
Chairman Sanjiv Puri is steering ITC's FMCG arm toward high-protein, high-fibre packaged foods, backed by Rs 20,000 crore capex and 70 cloud kitchens across 5 cities. Fresh foods are doubling annually and FMCG margins have expanded 740 bps since 2016-17, even as cigarettes still deliver 82% of EBITDA.
ITC chairman Sanjiv Puri outlines push into protein- and fibre-rich packaged foods targeting first-time buyers, GLP-1 users and Gen Z, backed by Rs 20,000 crore capex, expanding fresh-foods kitchens and FMCG exports while managing cigarette tax pressures.