ITC bets on protein, fibre and Rs 20,000 cr capex to crown FMCG arm over cigarettes
Chairman Sanjiv Puri is reshaping ITC around health-led packaged foods, targeting first-time buyers and GLP-1 users via Aashirvaad, Sunfeast and Yoga Bar. A Rs 20,000 cr capex, 70 kitchens across 5 cities and 32% 3-yr FMCG export CAGR back the push to cut reliance on cigarettes, which still deliver 82% of EBITDA.
ITC chairman Sanjiv Puri outlines push into protein- and fibre-rich packaged foods to capture first-time buyers and GLP-1 users, alongside Rs 20,000 crore capex, fresh-foods expansion to North India, and aspiration to become India's top FMCG player beyond cigarettes.