Indian online shoppers lose up to ₹28,000 cr a year to dark patterns; Flipkart distrust tops trust
Datum Intelligence pegs annual consumer losses at ₹25,000–28,000 cr across 304 mn buyers, with 88% affected and hidden charges hitting 63% (up from 52%). Amazon leads trust at 50%; Flipkart distrust (41%) exceeds trust (37%). BigBasket and Cleartrip flagged in quick commerce and travel.
Datum Intelligence report estimates Indian online shoppers lose Rs 25,000-28,000 crore yearly to dark patterns. Amazon ranked most trusted e-commerce; Flipkart distrust exceeded trust; BigBasket flagged in quick commerce; Cleartrip among worst in travel.