Dark patterns on Indian marketplaces cost consumers up to $2.9B annually: Datum Intelligence
A new Datum Intelligence report estimates manipulative UX practices on Indian online marketplaces drain Rs. 25,000-28,000 crore (up to US $2.9 billion) from consumers each year, flagging mounting financial and reputational risk for the country's digital commerce ecosystem.
Datum Intelligence report estimates dark patterns on Indian online marketplaces cost consumers Rs. 25,000-28,000 crore (up to US $2.9 billion) annually, posing financial and reputational risks to India's digital commerce sector.