Indian consumers turn cautious: economic optimism slips to 48%, gold and savings trump discretionary spend
Kantar survey shows economic optimism for 2026 falling to 48% from 60%, with 41% fearing layoffs and 61% expecting savings to stay flat or decline. 52% plan to buy gold in the next 12 months as households pull back on dining, entertainment and shopping. Travel and experiences remain resilient pockets.
Kantar survey finds Indian consumers turning cautious amid geopolitical uncertainty, prioritising savings and gold (52% likely to buy) while pulling back on dining, entertainment and shopping. Travel and experiences remain resilient. Economic optimism dropped from 60% to 48%.