India-UK FTA seen as low threat to domestic consumer brands, industry says

The India-UK CETA, effective July 15, cuts tariffs on UK imports like Scotch (150% to 75%, then 40% over 10 years), chocolates, biscuits and cosmetics. Brands including Amul, Britannia and Le Marche call the impact evolutionary, expecting premiumisation and innovation rather than pricing pressure.

— Filed Fri, 17 Jul, 2026, 06:09 IST · Source ET Small Business · Updated

India-UK CETA, effective July 15, cuts tariffs on UK imports like Scotch, chocolates, biscuits and cosmetics. Indian consumer brands including Amul, Britannia and Le Marche say impact is evolutionary, spurring premiumisation and innovation rather than pricing threats.