India's direct selling industry hits Rs 23,021 cr in FY25, but e-comm pressure mounts
IDSA's annual report shows the sector grew just 4% YoY to Rs 23,021 crore in FY25, with 58% of sellers flagging intensifying competition from e-commerce, D2C and quick-commerce platforms reshaping price, delivery and digital expectations. Wellness leads at 60% share; 93 lakh sellers, 48% women.
India's direct selling industry grew just 4% to Rs 23,021 cr in FY25 as 58% of sellers flag e-commerce and quick-commerce pressure, per IDSA.
ET Small Business · 5/19/2026, 12:36:58 PM · Ask about this →