Direct selling crawls to Rs 23,021 Cr in FY25 as e-com, quick commerce squeeze the channel
IDSA pegs India's direct selling industry at Rs 23,021 crore in FY25, up just 4% YoY. 58% of 93 lakh sellers flag intensifying competition from e-commerce, quick commerce and D2C. Wellness holds 60% share, cosmetics 26%; women make up 48% of the seller base.
IDSA report says India's direct selling industry grew 4% to Rs 23,021 crore in FY25, but 58% of sellers cite intensifying competition from e-commerce, quick commerce and D2C platforms reshaping consumer delivery and pricing expectations.