Direct selling hits Rs 23,021 cr in FY25 as e-commerce squeezes growth to 4%
IDSA report shows India's direct selling industry grew just 4% to Rs 23,021 crore in FY25, with 58% of 93 lakh direct sellers flagging Amazon, Flipkart and quick-commerce as a key competitive threat. Wellness leads category mix at 60%, cosmetics 26%; Maharashtra tops states at 15.31%.
IDSA report flags intensifying competition between India's Rs 23,021 cr direct selling industry (4% FY25 growth) and e-commerce/quick-commerce players like Amazon, Flipkart, with 58% of direct sellers citing digital platforms as a key challenge.