Homegrown D2C brands power 1.8X jump in women's occasion wear on Myntra
Myntra logged 1.8X growth in women's occasion wear demand, driven by homegrown D2C labels, with 50% YoY overall growth. The platform onboarded 40+ new brands and 2.2 lakh styles, while expanding regional fulfilment across Tier-2 and Tier-3 cities during wedding season.
Myntra reported 1.8X growth in women's occasion wear demand led by homegrown D2C brands, onboarding 40+ new brands and 2.2 lakh styles, while expanding regional fulfilment networks across Tier-2 and Tier-3 cities.