Hero MotoCorp names Anuj Dua to steer premium push despite weak bike sales
Hero MotoCorp has appointed Anuj Dua to lead its premium segment, with a mandate spanning product expansion, partnerships and exclusive retail. The company operates more than 130 Hero Premia outlets, but its Hero-branded premium motorcycle portfolio has faced weak demand, including the discontinued Mavrick 440.
Hero MotoCorp appointed Anuj Dua to lead its premium segment, targeting expanded products, partnerships and exclusive retail. The company has more than 130 Hero Premia outlets but faces weak sales for Hero-branded premium bikes, including the discontinued Mavrick 440.
Why this matters
The appointment follows recent signals that Hero MotoCorp named Anuj Dua to lead premium mobility and premium segment business as the Hero Premia network expands.
Leadership is steady, with 996 signals recorded in the past 90 days.