Hero MotoCorp appoints Anuj Dua to lead premium mobility segment
Hero MotoCorp has named Anuj Dua Chief Business Officer for its Premium Segment, with a mandate to grow premium products, partnerships, exclusive retail experiences and rider communities across its motorcycle and scooter portfolio.
Hero MotoCorp appointed Anuj Dua as Chief Business Officer for its Premium Segment, aiming to expand premium products, partnerships, exclusive retail experiences and rider communities. The strategy includes new motorcycle and scooter launches and stronger lifestyle-led customer engagement.
Why this matters
The appointment follows recent signals that Hero MotoCorp named Dua to steer its premium push amid weak bike sales and to lead premium mobility, reinforcing a focused premium-segment strategy.
Leadership is steady, with 999 signals recorded in the past 90 days.