Hero MotoCorp names Anuj Dua to lead premium unit as Hero Premia tops 130 outlets
Hero MotoCorp has created a dedicated premium mobility unit led by chief business officer Anuj Dua, tasked with growing premium products, partnerships and exclusive retail formats. Its Hero Premia retail and service network now spans more than 130 outlets across India.
Hero MotoCorp created a dedicated premium mobility unit, appointing Anuj Dua as chief business officer to expand products, partnerships and exclusive retail formats. It has extended its Hero Premia premium retail and service network to more than 130 outlets across India.
Why this matters
The move extends Hero MotoCorp's recent premium push: prior signals reported Dua's appointment to lead the premium mobility segment and highlighted the strategy amid weak bike sales.
Leadership is steady at 1,000 signals in 90 days; no quarter-over-quarter figure was provided.