Google Pay adds Gemini-powered financial assistant, expands SBI Card RuPay partnership

Google Pay has launched Ask Google Pay in India, a Gemini-powered feature for spending analysis and financial guidance in 10 Indian languages. It has also expanded its Flex co-branded RuPay credit-card offering with SBI Card, enabling UPI-linked payments and in-app card management.

— Filed Thu, 30 Jul, 2026, 11:55 IST · Source Business Today · Latest · Updated

Google Pay launched Gemini-powered Ask Google Pay in India for spending analysis and financial guidance, and expanded its Flex co-branded RuPay credit card offering to SBI Card, enabling UPI-linked payments and in-app card management.

Why this matters

The update continues Google Pay's recent India rollout pattern, following signals that added Ask Google Pay and expanded SBI Card Flex credit, then launched a Gemini-powered UPI spending assistant and opened SBI Card sign-ups.

Omni-channel is steady at 1,797 signals in the past 90 days; no QoQ percentage was supplied.