Google Pay adds Ask Google Pay, expands SBI Card Flex credit line

Google Pay has launched Ask Google Pay and expanded its SBI Card-backed Flex digital credit line across RuPay and Visa, signalling a broader push into AI-led assistance and embedded consumer credit.

— Filed Wed, 29 Jul, 2026, 22:28 IST · Source Financial Express · BrandWagon · Updated

Google Pay launched Ask Google Pay and expanded its SBI Card-backed Flex digital credit line across RuPay and Visa. Google also introduced Gemini Spark in India, while Marvell committed $250 million to expand Indian R&D and hiring.

Why this matters

The update follows Google Pay’s launch of a Gemini-powered UPI spending assistant and opening of SBI Card sign-ups, extending its push into AI assistance and consumer credit.

Retail-brand signals are accelerating, up +184000% QoQ.