SBI Card and Google Pay launch Flex SBI Card with UPI access and ₹1,000 welcome benefits
The fully digital Flex SBI Card, available on RuPay and Visa, combines credit-card spending, UPI payments and app-based rewards. Customers can earn up to 18,000 Stars annually; the ₹499 annual fee is waived on yearly spends of ₹1 lakh.
SBI Cards and Google Pay launched the fully digital Flex SBI Card in India on RuPay and Visa. The card combines credit, UPI and app-based rewards, offering Rs 1,000 welcome benefits, up to 18,000 Stars annually and fee waiver at Rs 1 lakh spend.
Why this matters
The launch follows SBI Cards’ Q1 FY27 reports of 19.5%-20% profit growth, 27% higher card spends and easing credit costs, extending its focus on digital payment usage.
Omni-channel is steady at 1,769 signals in 90 days; no QoQ change figure was provided.