GoKwik and PayU bring multi-brand D2C shopping and checkout to ChatGPT in India
The integration enables product discovery, cart creation, checkout and payments inside ChatGPT conversations. Early merchants include Hyphen, Beardo and Kilrr Spices, while hundreds more GoKwik-linked D2C brands are expected to join in phases.
GoKwik and PayU launched an India-focused multi-brand D2C shopping integration in ChatGPT, enabling product discovery, cart creation, checkout and payments within conversations. Early merchants include Hyphen, Beardo and Kilrr Spices, with hundreds more GoKwik brands expected.
Why this matters
The launch follows GoKwik's recent AI-driven restructuring, including roughly 120 job cuts after its $13 million raise, as the company reshapes its India D2C enablement operations.
Omni-channel activity is steady, with 1,735 signals recorded in the past 90 days.