Fynd ties up with Razorpay to power agentic commerce across omnichannel retail
Fynd's commerce stack will integrate Razorpay's payments rails to enable agentic checkout flows for omnichannel brands. Guess, Mothercare, Hamleys, Superdry and Ekke are already live on the platform, signalling early traction among apparel and lifestyle chains exploring AI-led commerce.
Fynd partnered with Razorpay to integrate commerce infrastructure with omnichannel payments for agentic commerce, with Guess, Mothercare, Hamleys, Superdry, and Ekke already using the platform. Roundup also covers Unnati Agri's Rs 17 Cr raise and Skydo's Canada payments licence.
Why this matters
Fynd's tie-up with Razorpay extends its omnichannel commerce stack into agentic payments, positioning it as infrastructure for AI-led checkout as apparel and lifestyle chains pilot the model.
Omni-channel activity holding steady with 392 signals in the last 90 days.
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- YourStory · Capital — Same time