Fynd pitches AI-native commerce tools for India's MSMEs amid sub-25% adoption

At MSME Sparks 2026, Fynd CBO Ragini Varma made the case for AI across inventory, pricing, catalog, logistics and support for small retailers. Fynd already powers JioMart's backend and Puma's Store OS. MSMEs drive 30.1% of GDP and 45.73% of exports, yet under 25% use AI.

— Filed Sun, 12 Jul, 2026, 11:04 IST · Source YourStory · Updated

At MSME Sparks 2026, Fynd's CBO Ragini Varma pitched AI-native commerce tools for Indian MSMEs, spanning inventory, pricing, catalog, logistics and customer support. Fynd powers JioMart backend and Puma's Store OS, addressing thin AI adoption among India's small retailers.

Why this matters

Extends Fynd's recent retail-data push, following its Festive Report 2026 findings on shrinking discounts, sub-Rs 2,000 value buys, and Tier III cities driving 46% of festive demand.

Retail-company signals are accelerating, up 732200% QoQ.

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