Fynd Festive Report 2026: shoppers spend as discounts shrink, value products under Rs 2,000 dominate
Fynd's Festive Readiness Report 2026, spanning Amazon, Flipkart, Myntra, AJIO, Nykaa and JioMart, finds pre-Navratri D2C orders up 16% YoY even as discounts narrowed from 44% (2024) to 34% (2025). Over half of sales fell below Rs 2,000, with demand peaking 8 days before Diwali. Early planning, inventory visibility and faster fulfillment now rival discounting.
Fynd's Festive Readiness Report 2026, spanning Amazon, Flipkart, Myntra, AJIO, Nykaa and JioMart, finds shoppers spending despite narrower discounts; early planning, inventory visibility and faster fulfillment now rival discounting, with value-led sub-Rs 2,000 products dominating festive demand.
Why this matters
Reinforces Fynd's festive-readiness thesis after its report on Tier III cities driving 46% of demand via store-led fulfillment, and its Razorpay tie-up powering agentic omnichannel commerce.
Omni-channel activity holding steady with 938 signals in the past 90 days.