Fynd report: Tier III cities drive 46% of festive demand as store-led fulfillment overtakes deep discounts
Fynd's Festive Readiness Report 2026 urges fashion and lifestyle brands to plan early. Tier III leads at 46% of demand, store-led fulfillment jumped from 29% to 51%, and 77% of returns come from deliveries over 3 days. Speed and availability now outweigh discounts, which fell from 44% to 34%.
Fynd, backed by Reliance Retail Ventures, released its Festive Readiness Report 2026 urging fashion and lifestyle brands to plan early. Key trends: Tier III cities lead demand, store-led fulfillment and faster delivery matter more than deep discounts.
Why this matters
Following Fynd's Razorpay tie-up to power agentic commerce across omnichannel retail, the Festive Readiness Report 2026 reinforces its push toward faster, store-led fulfillment over discount-led demand.
Omni-channel activity holds steady at 917 signals over the last 90 days.
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