FSSAI orders Dabur to halt foods carrying disputed ‘100%’ claims
FSSAI has issued a prohibition order against Dabur India covering foods including honey, oils, ghee and coconut products with allegedly misleading “100%” claims. The regulator also flagged Jaivik Bharat logo use on select organic products; Dabur must submit an action-taken report within 15 days.
FSSAI ordered Dabur to halt sales of foods carrying allegedly misleading “100%” claims, including honey, oils, ghee and coconut products. The regulator also cited improper Jaivik Bharat logo use on select organic products; Dabur is reviewing the notice.
Why this matters
FSSAI's order adds a compliance risk after recent signals reported Dabur's planned double-digit FY27 growth and the regulator's direction to halt foods carrying misleading “100%” claims.
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