FSSAI orders Dabur to halt food products carrying misleading ‘100%’ claims
FSSAI has prohibited Dabur from selling food products carrying misleading “100%” claims, including select honey, oils and coconut products, and flagged alleged invalid organic-logo use. Dabur is reviewing the order and must submit an action-taken report within 15 days.
FSSAI ordered Dabur to halt sales of food products carrying misleading “100%” claims, including honey, oils and coconut products. It also flagged alleged invalid organic-logo use on selected products. Dabur is reviewing the notice and must report corrective action within 15 days.
Why this matters
The order follows recent FSSAI signals directing Dabur to halt food sales over “100%” claims, while Dabur also targets double-digit FY27 growth through premiumisation.
Retail-brand signals are accelerating, up +95825% QoQ.