FSSAI names United Spirits, INBREW in alco-bev additives crackdown

FSSAI has issued notices to United Spirits, INBREW Beverages and other liquor makers over alleged prohibited additives, flavour blending and misleading age claims. The action covers products including McDowell’s No.1 Rum, Antiquity Blue and Royal Challenge, with further Maharashtra action expected.

— Filed Sun, 2 Aug, 2026, 22:31 IST · Source ET Small Business · Updated

FSSAI named United Spirits, INBREW Beverages and other liquor producers in enforcement action over alleged prohibited additives, flavour blending and misleading age claims. Notices cover USL plants producing McDowell’s No.1 Rum, Antiquity Blue and Royal Challenge, with more Maharashtra action pending.

Why this matters

The notices add regulatory risk after United Spirits took a 10.08% stake in Nuvola Spirits, while a broker retained Reduce with a ₹1,330 target amid volume pressure and the company flagged pressure on value consumers.

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