United Spirits takes 10.08% stake in craft liquor startup Nuvola Spirits
Diageo India’s United Spirits has invested Rs 2.69 crore for a 10.08% stake in Bengaluru-based Nuvola Spirits, supporting the startup’s distribution expansion and premium alcobev brand launches, including Mikiamo and Seoulmate soju.
Diageo India arm United Spirits acquired a 10.08% stake in premium craft liquor startup Nuvola Spirits for Rs 2.69 crore, backing its distribution expansion and new brand launches in India’s growing premium alcobev market.
Why this matters
The stake follows United Spirits’ Q1 profit rising 52% to ₹391 crore, while the company faces volume pressure and has flagged inflation and AI job fears weighing on value consumers.
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