FSSAI moves against alcobev makers over flavours alleged to mask product composition
FSSAI issued sale-prohibition orders to four manufacturers and notices to others, seeking clearer front-of-pack labels for flavoured spirits. Two companies received conditional relief to sell existing stock after label changes.
FSSAI has acted against alcobev makers, including United Spirits, for allegedly adding rum or whisky flavours that mask products’ composition. The regulator ordered sales prohibitions, issued notices and demanded clearer front-of-pack labelling for flavoured spirits.
Why this matters
The action extends FSSAI’s recent label-enforcement push after it gave energy-drink brands 90 days to remove “Energy Drink” and warned that the crackdown could disrupt distribution and inventory.
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