FSSAI gives energy-drink makers 90 days to drop ‘energy drink’ labels

FSSAI has denied relief to six beverage firms, including Reliance Consumer Products and PepsiCo, requiring them to remove “energy drink” labels within 90 days. The regulator says no such product category standard exists and functional claims are not permitted.

— Filed Mon, 27 Jul, 2026, 21:39 IST · Source ET Small Business · Updated

FSSAI gave energy-drink makers, including Reliance Consumer Products and PepsiCo, 90 days to remove “energy drink” labels after rejecting industry relief, saying no category standard exists and functional claims are impermissible.

Why this matters

No related recent signals were provided for Reliance Consumer Products; the FSSAI action is a standalone regulatory constraint on its beverage labeling.

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