FreshTerra to debut in Gurugram, targets 12-15 Delhi-NCR stores by FY28
Arvind Mediratta and Ambuj Narayan’s Elixiir Food will launch FreshTerra as a farm-to-store food retail chain, combining fresh produce, private labels, live preparation rooms, cafés and online distribution.
Arvind Mediratta and Ambuj Narayan will launch FreshTerra food retail stores under Elixiir Food, beginning in Gurugram. The farm-to-store concept combines fresh food, private labels, live milling and oil rooms, cafés, and online distribution, targeting 12-15 Delhi-NCR stores by FY28.
Why this matters
FreshTerra's recent Gurugram launch signal outlined a Delhi-NCR cluster plan; the latest target specifies 12-15 stores by FY28.
Store-opening is steady, with 1,461 signals recorded in the past 90 days.