FreshTerra opens first Gurugram store, targets five premium grocery outlets by March
Elixiir Foods has launched FreshTerra, an omnichannel premium grocery format aimed at affluent Delhi-NCR households. The brand plans five stores by March, using stores to fulfil 30–90 minute orders and carrying nearly 1,000 private-label food SKUs.
Elixiir Foods has launched premium grocery brand FreshTerra, beginning with a Gurugram store and five outlets planned by March. Its owned omnichannel model will fulfil 30-90 minute orders from stores, targeting affluent Delhi-NCR households with nearly 1,000 private-label food SKUs.
Why this matters
FreshTerra's Gurugram launch follows reports of $9M seed funding and plans for 12–15 Delhi-NCR outlets by FY28, pointing to a cluster-led expansion model built around store-based fulfilment.
Store-opening activity is steady, with 1,466 signals recorded in the past 90 days.