FreshTerra opens first Gurugram store with $9M seed funding, targets 15 NCR outlets by FY28

Elixiir Foods has launched FreshTerra, a grocery and gourmet retail format, with its first company-operated store in Gurugram. Backed by $9 million in seed funding, the brand plans 12–15 Delhi-NCR outlets by FY28, spanning farm produce, chemical-free meat, organic staples, private labels and in-house cafés.

— Filed Fri, 24 Jul, 2026, 15:03 IST · Source ET Small Business · Updated

Elixiir Foods launched FreshTerra’s first Gurugram grocery and gourmet store after raising $9 million seed funding. The company plans 12-15 company-operated Delhi-NCR outlets by FY28, featuring farm produce, chemical-free meat, organic staples, private labels and in-house cafes.

Why this matters

The opening follows FreshTerra's announced Gurugram debut and Delhi-NCR cluster plan, with both prior signals outlining a target of 12–15 stores by FY28.

Store openings are steady, with 1,464 signals recorded in the past 90 days.