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Fraganote bags ₹8 Cr Pre-Series A, chases ₹100 Cr run-rate in 18 months

Delhi-based D2C perfume brand Fraganote raised ₹8 Cr from Rukam Capital to scale omnichannel across Amazon, Myntra, Nykaa and quick-commerce. Founded 2023, it claims 300K active customers and 35% repeat rate, betting on accessible premium pricing (₹999/50ML) in a market headed to ₹37,600 Cr by 2030.

Fraganote bags ₹8 Cr Pre-Series A from Rukam Capital, targeting a ₹100 Cr run-rate in 18 months via omnichannel expansion.

Inc42 · Buzz · 5/25/2026, 11:32:45 AM · Ask about this →

Fraganote Amazon Blinkit Myntra Nykaa Rukam Capital Zepto