Rukam Capital
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Fraganote bags ₹8 Cr Pre-Series A, chases ₹100 Cr run-rate in 18 months
Delhi-based D2C perfume brand Fraganote raised ₹8 Cr from Rukam Capital to scale omnichannel across Amazon, Myntra, Nykaa and quick-commerce. Founded 2023, it claims 300K active customers and 35% repeat rate, betting on accessible premium pricing (₹999/50ML) in a market headed to ₹37,600 Cr by 2030.
Inc42 · Buzz · 5/25/2026, 11:32:45 AM
Google's AI-powered Universal Cart threatens to pull discovery and checkout away from marketplaces
Unveiled at I/O, Google's Universal Cart stitches persistent shopping across Search, Gemini, YouTube and Gmail. Indian D2C founders and analysts warn the commerce layer could reroute product discovery and transactions away from Amazon and Flipkart, reshaping how brands acquire and convert online shoppers.
The Hindu BusinessLine · 5/20/2026, 4:57:35 PM