Flipkart readies Bengaluru food-delivery pilot for launch within a month
Flipkart is reportedly preparing a Bengaluru food-delivery pilot, potentially through a separate app and ONDC. The move would extend its consumer-services push and challenge the Swiggy-Zomato duopoly ahead of any wider rollout.
Flipkart plans to enter Indian food delivery within a month through a Bangalore pilot, potentially via a separate app and ONDC. The move challenges Swiggy-Zomato’s duopoly and extends Flipkart’s consumer-services strategy, with Gen Z engagement central to its growth agenda.
Why this matters
The reported pilot follows Flipkart's food-delivery entry preparations for select cities and its push to use Minutes gift-card redemption for B2B rewards and loyalty.
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