BigBasket's offline push targeting India's supermarket shoppers resurfaces a January 2023 move
Tata-owned BigBasket had expanded its omnichannel grocery strategy through self-service stores and a large-format supermarket pilot in Hyderabad, aiming to reach shoppers who still favour physical grocery retail, according to a January 2023 report resurfacing now.
Tata-owned BigBasket is widening its omnichannel strategy through self-service stores and a Hyderabad large-format pilot, targeting India’s offline grocery shoppers. The grocer expects physical outlets to complement online sales, while considering further fundraising and a potential IPO by 2025.
Why this matters
The resurfaced 2023 move follows BigBasket's 2021 first Fresho store in Bengaluru and comes as FY25 revenue declines amid quick-commerce competition.
Omni-channel is steady at 1,506 signals in 90 days; no QoQ figures were provided.