BigBasket's 2021 entry into physical retail with first Fresho store in Bengaluru resurfaces
Resurfacing a November 2021 move, the online grocer made its brick-and-mortar debut through a Fresho outlet in Bengaluru, with plans at the time to grow to 200 physical stores across India by 2023 and 800 by 2026.
BigBasket entered physical retail with a Fresho outlet in Bengaluru, marking its brick-and-mortar debut. The grocery platform plans to expand to 200 outlets across India by 2023 and 800 outlets by 2026.
Why this matters
BigBasket's 2021 debut predates its early-2023 offline expansion push. It resurfaces as FY25 revenue declines amid quick-commerce competition and Tata cuts operations from 76 to 40 cities following cofounder Hari Menon's exit.
Store-opening is steady, with 1,472 signals in the past 90 days; no QoQ figure was provided.