BigBasket's early-2023 bet on offline stores resurfaces as it widens grocery reach
Resurfacing a January 2023 move, Tata-owned BigBasket expanded beyond online delivery with self-service and large-format grocery stores, starting with a Hyderabad pilot. The omnichannel push aimed to broaden customer access, build scale ahead of a potential IPO and counter rivals including Amazon, Reliance and Flipkart.
BigBasket is expanding offline through self-service and large-format stores to build an omnichannel grocery business, broaden India reach and counter competition. Tata-owned BigBasket may raise additional capital before a potential 2025 IPO after raising $200 million from Tata Digital.
Why this matters
The resurfaced 2023 store expansion contrasts with recent signals that Hari Menon exited and Tata cut BigBasket from 76 to 40 cities amid FY25 losses.
Omni-channel is steady at 1,504 signals in 90 days; QoQ figures were not provided.