FirstClub bags $55M Series B, doubles valuation to $255M for premium q-comm push
Peak XV and Sofina lead Series B as FirstClub plans 50 new clubhouses across Bengaluru and Hyderabad, expanding into beauty and kids. AOV of ₹1,150-1,200 runs 2.5x industry average, with 5,500 SKUs and a paid-membership model anchoring the quality-first thesis against Zepto and Swiggy.
Premium quick commerce startup FirstClub raised $55M Series B led by Peak XV and Sofina, doubling valuation to $255M. Funds target supply chain, cold chain, and 50 new clubhouses across Bengaluru and Hyderabad, plus beauty and kids categories.