Quick commerce giants push into gourmet, squeezing India's specialist premium grocers
Blinkit, Zepto, Instamart and soon Flipkart Minutes are chasing high-margin gourmet baskets to lift profitability, crowding out niche players like FirstClub and Handpickd. Premium baskets run Rs 1,000-1,500 vs Rs 525 AOV, but the affluent addressable market stays thin.
India's quick-commerce giants Blinkit, Zepto, Instamart and soon Flipkart Minutes are pushing into high-margin gourmet segments to boost profitability, crowding out specialists like FirstClub and Handpickd, though the affluent addressable market remains a thin slice.
Why this matters
Blinkit already leads India's quick commerce after 2023 as rivals scramble to catch up. Now the majors are chasing gourmet baskets for profitability, extending the platform war into premium grocery and pressuring specialist players.
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