Quick commerce platforms open gourmet grocery front to lift order values
Zepto, Flipkart Minutes, Amazon Now, Swiggy Instamart and Blinkit are rolling out premium and gourmet ranges to raise AOV, while funded challengers FirstClub, Handpickd and D2C brand Pluckk chase the clean-food segment. Premium lines carry up to 50% higher pricing even as broad discounts run 20-40%.
Quick commerce players Zepto, Flipkart Minutes, Amazon Now, Instamart and Blinkit are launching premium/gourmet grocery ranges to lift average order value, as funded rivals FirstClub, Handpickd and D2C brand Pluckk gain investor attention in the clean-food segment.
Why this matters
Extends Zepto's push into premium retail after launching 'Select', its premium grocery tier for affluent urban consumers, as quick-commerce players race for higher order values in India's $83B market.
Retail-company signals accelerating at +796800% QoQ.