FDA Seizes 558 Litres Of Spurious Milk In Mumbai Sold Under Amul, Gokul Packs
Mumbai Crime Branch and FDA arrested two men in Goregaon over a milk adulteration racket, seizing 558 litres of spurious milk and 224 counterfeit packets misusing Amul Taaza, Amul Gold and Gokul branding—totaling Rs 50,304 in seized goods. A brand-integrity and food-safety flag for the dairy majors.
Mumbai Crime Branch and FDA arrested two men in Goregaon for a milk adulteration racket, seizing 558 litres of spurious milk and 224 counterfeit packets misusing Amul and Gokul brands—a brand-integrity and food-safety concern for the dairy majors.
Why this matters
The seizure raises brand-integrity and food-safety risks for Amul and Gokul amid rising dairy demand, following recent Amul and Mother Dairy moves on summer beverage surges and El Niño-driven milk price hikes.
Retail-brand signals accelerating at +307500% QoQ.