Enamor anchors Modenik's premium pivot with 200-store EBO push
Modenik Lifestyle is reshaping its portfolio around women's lingerie brand Enamor, targeting 100 exclusive stores this year and 100 more over 2-3 years. Enamor now contributes 25-26% of revenue versus Dixcy's 70%, while Levi's Innerwear grows 30-40% annually online and SSSG holds at 8-9%.
Modenik Lifestyle is pivoting toward premiumisation with women's lingerie brand Enamor as growth engine, targeting 100 EBOs this year and 100 more in 2-3 years, while Levi's Innerwear grows 30-40% annually online.