Delhivery CEO's May 2023 take: Shein's India return seen as a positive for ecommerce
Resurfacing a May 2023 remark, Delhivery CEO Sahil Barua said Shein's potential re-entry could benefit India's ecommerce market, pointing to stronger online-fashion demand and competition.
Delhivery CEO said Shein’s potential re-entry would benefit India’s ecommerce market, signalling a positive view of increased competition and consumer demand in online fashion retail.
Why this matters
Recent signals have repeatedly highlighted Delhivery CEO Sahil Barua's view that a Shein re-entry could lift ecommerce demand, including the resurfacing of his May 2023 remarks.
Retail-brand signals are accelerating, up 94,825% quarter over quarter.