Delhivery CEO Says Shein’s India Return Could Lift Ecommerce Ecosystem
Delhivery CEO Sahil Barua said a potential re-entry by fast-fashion platform Shein would be positive for India’s ecommerce market, signalling the brand’s potential to add demand and logistics volume. The comments did not confirm a re-entry timeline or operating plan.
Delhivery’s CEO said Shein’s potential re-entry would benefit India’s ecommerce market, highlighting the possible positive impact of the global fast-fashion brand’s return on the country’s online retail ecosystem.
Why this matters
The comment repeats Delhivery CEO’s May 2023 view that Shein’s India return would support ecommerce, while recent signals also frame a potential re-entry as positive for the market.
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