De Beers bets India's diamond market doubles by 2030, quintuples Forevermark footprint to 25 stores
CEO Al Cook projects India's diamond demand will double by decade-end on 11% annual growth, as De Beers scales Forevermark from 5 to 25 stores across Tier 1 and Tier 2 cities. Move defies 50% US-India tariff headwinds; retail prices have held stable five years.
De Beers CEO Al Cook projects India's diamond market will double by decade-end, citing 11% demand growth. Plans to expand Forevermark from 5 to 25 stores this year, targeting Tier 1 and Tier 2 cities despite US-India tariff pressures.