Coca-Cola India's Gupta: Volume softness 'masks' deeper portfolio shift across Maaza, Coke Zero, Powerade

VP Abhishek Gupta frames early-2026 NARTD softness as a transition moment, pointing to Coke Zero Sugar's 14% global growth, Maaza's 50th-year push, RimZim Jeera and Thums Up XForce launches, and Coke Buddy's agentic AI platform now reaching 1M+ kirana touchpoints.

— Filed Mon, 1 Jun, 2026, 18:54 IST · Source Financial Express · BrandWagon · Updated

Coca-Cola India VP Abhishek Gupta discusses NARTD softness in early 2026, portfolio pivots across Powerade, Coke Zero, Maaza and RimZim, occasion-led channel strategy, and Coke Buddy's agentic AI platform serving over a million kirana retailers.

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