Coca-Cola India readies caffeine-free Coke Zero Sugar launch
Coca-Cola India is set to locally manufacture and launch Coke Zero-Sugar Zero-Caffeine this year, targeting demand for lower-sugar, wellness-led beverages. Zero- and low-sugar drinks now account for an estimated 30–35% of India’s soft-drinks market, up from 5% in 2020.
Coca-Cola India is preparing to locally manufacture and launch Coke Zero-Sugar Zero-Caffeine this year, targeting India’s fast-growing low- and no-sugar drinks segment amid heightened consumer wellness and ingredient-labelling scrutiny.
Why this matters
Coca-Cola India’s move extends recent signals on a local Coke Zero Sugar rollout and a caffeine-free, zero-sugar variant. It arrives as another recent signal warned that West Asia conflict and LPG constraints could raise beverage input costs 15–20%.
Retail-brand signals are accelerating, up +180850% QoQ.