Coca-Cola India plans local launch of caffeine-free Coke Zero Sugar
Coca-Cola India is preparing to introduce Coke Zero-Sugar Zero-Caffeine, manufactured locally, as zero- and low-sugar drinks gain share in the country’s soft-drinks market. The move raises competitive pressure on PepsiCo, Campa and other players pursuing wellness-led beverage demand.
Coca-Cola India is preparing to launch locally made Coke Zero-Sugar Zero-Caffeine as low- and no-sugar beverages gain share. The move intensifies competition with Campa, Lahori Zeera, PepsiCo and other brands in India’s wellness-led cola segment.
Why this matters
The planned caffeine-free Coke Zero extension follows Coca-Cola India’s reported portfolio shift across Maaza, Coke Zero and Powerade, while rising beverage input costs could complicate pricing.
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