Coca-Cola India plans caffeine-free, zero-sugar Coke Zero launch
Coca-Cola India is preparing to locally make and roll out Coke Zero-Sugar Zero-Caffeine this year, targeting India’s expanding low- and no-sugar soft-drinks segment and intensifying competition with PepsiCo, Campa and regional beverage brands.
Coca-Cola India is preparing to locally manufacture and launch caffeine-free, zero-sugar Coke Zero in India, targeting the fast-growing wellness-led low/no-sugar segment. The move intensifies competition with PepsiCo, Campa, Lahori Zeera, ITC and other beverage brands.
Why this matters
Coca-Cola India’s move follows signs of a portfolio shift toward Coke Zero, alongside Diet Coke’s glass-bottle pivot amid can shortages and beverage input-cost pressure that could prompt price hikes.
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