Maaza marks 50 years, links growth to mango-farm productivity
Coca-Cola India’s Maaza marked its 50th year by spotlighting mango growers and Project Unnati, its cultivation-support programme. The brand became a billion-dollar brand in 2024, underscoring the scale of its India-led beverage franchise.
Coca-Cola India’s Maaza marked 50 years by honouring mango farmers and highlighting Project Unnati, which promotes modern cultivation, drip irrigation and orchard management. Maaza became a billion-dollar brand in 2024 and remains primarily sold in India.
Why this matters
No related recent signals were provided. The anniversary positions Maaza’s scale narrative around mango-farm productivity and Project Unnati.
Retail-brand signals are accelerating, up 342500% QoQ.