Coca-Cola India expands PET collection drive at Puri Rath Yatra
Coca-Cola India Foundation and HCCB deployed more than 200 volunteers and 10 collection centres during the 10-day Puri Rath Yatra 2026, extending a campaign that collected 26.32 tonnes of PET bottles in 2025.
Coca-Cola India Foundation and HCCB ran a PET bottle collection and recycling drive during Puri Rath Yatra 2026, deploying over 200 volunteers and 10 collection centres. The initiative builds on 26.32 tonnes of PET waste collected during the 2025 edition.
Why this matters
The collection expansion follows Coca-Cola India's efforts to defend India value share against Campa Cola and prepare a local caffeine-free Coke Zero Sugar launch.
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